Amrita Gurney

Amrita Gurney is the Vice President of Marketing at CrowdRiff, where she leads a team responsible for brand, content, product marketing and demand generation. Amrita loves contemporary art, museums, drinking tea and travelling (of course!).

  • Beyond the Website: Key Channels for Tourism Marketers in 2019

    Beyond the Website: Key Channels for Tourism Marketers in 2019

    Websites are well-known to be the average tourism marketer’s single most important piece of digital content. While it remains the primary endpoint for most customer interactions, it’s no longer...

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  • Get Rights to UGC Photos at Scale with CrowdRiff’s Advanced Rights Management for Brands

    Get Rights to UGC Photos at Scale with CrowdRiff’s Advanced Rights Management for Brands

    UGC rights management has never been easier, with the launch of CrowdRiff’s Advanced Rights Management. On any given day, there are thousands of photos and videos being shared by people on social...

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  • 5 Key Takeaways from MCN 2018

    5 Key Takeaways from MCN 2018

    Social media has revolutionized the museum experience. After decades of struggling to provide a welcoming experience to those less involved in the arts, museums are becoming more accessible...

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  • Taking Advantage of User-Generated Content to Promote Your Attraction

    Taking Advantage of User-Generated Content to Promote Your Attraction

    User-generated content (or UGC) is any form of content created by consumers, and publicly available to consumers. Today, UGC takes the form of videos, blogs, discussion forum posts, digital...

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  • The Tennessee Department of Tourist Development Launches First UGC Collaboration Network of Its Kind

    The Tennessee Department of Tourist Development Launches First UGC Collaboration Network of Its Kind

    DMOs across the state of Tennessee realize the power of using user-generated content (UGC) in their marketing to inspire travelers to visit the state. One of the best things about UGC is that...

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  • Instagram’s transition to the Facebook API infrastructure

    Instagram’s transition to the Facebook API infrastructure

    On December 11th, Instagram will be completing its transition to the Facebook API infrastructure; with this transition there will be some changes to how brands source and engage with their...

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  • Kansas Tourism Launches The State’s Only User-Generated Content Network, Powered by CrowdRiff

    Kansas Tourism Launches The State’s Only User-Generated Content Network, Powered by CrowdRiff

    Every day, people are sharing user-generated photos and videos that reflect their real Kansas experience. These visuals are authentic, trusted and highly influential in inspiring other travelers...

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  • Unconventional Ways Museums Can Use UGC to Promote their Exhibits

    Unconventional Ways Museums Can Use UGC to Promote their Exhibits

    A museum posts a photo of something from their collection. It’s a striking painting, and its vibrant colors jump off against the white walls.  But what makes it particularly interesting is the...

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  • 7 Tips and Tricks to Leverage the Full Power of CrowdRiff

    7 Tips and Tricks to Leverage the Full Power of CrowdRiff

    Having been a power user of CrowdRiff for over two years now, we were so happy to have Chad Hays, the Senior Online Marketing Manager at Visit Phoenix, join us earlier this month to give his top...

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  • CrowdRiff Named One Of Canada’s Top 50 Startups

    CrowdRiff Named One Of Canada’s Top 50 Startups

    Canadian Business and Maclean’s today ranked CrowdRiff on the 2018 Startup 50 ranking of Canada’s Top New Growth Companies. CrowdRiff made the 2018 Startup 50 list with two-year revenue growth of...

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  • 5 Key Takeaways From ESTO 2018

    5 Key Takeaways From ESTO 2018

    Braving the Arizona sun in mid-summer might raise a few eyebrows, but for those that attended ESTO 2018 the destination and venue could not have been more perfect. Between the pool at the JW...

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  • CrowdRiff celebrates 400 customers in 22 countries

    CrowdRiff celebrates 400 customers in 22 countries

    It takes a village to grow a company, and we’re thrilled to share today that we are now working with over 400 of the world’s leading travel and tourism brands, in 22 countries and 6 continents....

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  • Keeping Your Facebook Ad Creative Fresh: New Tools For Travel and Tourism Brands

    Keeping Your Facebook Ad Creative Fresh: New Tools For Travel and Tourism Brands

    Ad fatigue. That dreaded word that we marketers hate to hear. We spend so much money on digital ads, but if we don’t keep them fresh, we risk paying more to reach our audiences, or even worse,...

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  • CrowdRiff selected as Top Canadian Tech Startup at 2018 Metabridge X

    CrowdRiff selected as Top Canadian Tech Startup at 2018 Metabridge X

    CrowdRiff is honoured to be recognized as the Top Canadian Tech Startup at the 2018 Metabridge X event. Founded 10 years ago, Metabridge is a year round program bringing together scale-up Canadian...

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  • How One Museum Went Viral on Twitter By Turning One of its Pieces into a Meme

    How One Museum Went Viral on Twitter By Turning One of its Pieces into a Meme

    Cultural institutions tend to evoke a sense of prestige and of high-culture seriousness. So when the Museum of English Rural Life began Tweeting blunt, slang-riddled memes about exhibits in its...

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  • CrowdRiff Quiz: Can AI Help You Use Better Marketing Visuals?

    CrowdRiff Quiz: Can AI Help You Use Better Marketing Visuals?

    It’s 3PM. You’re sitting in a crowded meeting room with your colleagues. The AC is on but the air is still heavy. You politely wait for the meeting presenter to bring up the second last photo to...

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  • What Changes to the Instagram API Mean for Travel and Tourism Brands

    What Changes to the Instagram API Mean for Travel and Tourism Brands

    When Facebook was created back in a Harvard dorm room, few could have predicted the impact it would have on consumer behaviour globally. Together with the invention of the smartphone, it has...

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  • CrowdRiff CEO Dan Holowack presents at 2018 UNWTO Snow and Mountain Tourism World Congress

    CrowdRiff CEO Dan Holowack presents at 2018 UNWTO Snow and Mountain Tourism World Congress

    Dan Holowack, CEO and CoFounder at CrowdRiff, was an invited speaker at the 2018 World Tourism Organization (UNWTO): Snow and Mountain Tourism Congress, held in Andorra.   Now in its 10th year,...

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  • Destination Canada launches the world’s first national UGC network, powered by CrowdRiff

    Destination Canada launches the world’s first national UGC network, powered by CrowdRiff

    Every day, people are sharing the photos and videos of their experiences in Canada, from Newfoundland to Nunavut to Vancouver Island and everywhere in between. These visuals inspire others to...

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  • CrowdRiff’s new AI-powered capabilities set new standard for working with visual content

    CrowdRiff’s new AI-powered capabilities set new standard for working with visual content

    In a world of travelers who rely on visuals to decide where to go and what to see, experience and buy, you need a platform that learns and evolves based on audience perception and performance. Our...

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