Julia Manoukian

Julia Manoukian is the Senior Content Marketing Manager at CrowdRiff, where she is responsible for strategy, execution and SEO. Every day, she looks forward to the challenge of creating educating and engaging content for travel and tourism brands. Julia has a passion for storytelling, travelling and tech.

  • 12 Unique CTA Examples in Travel and Tourism

    12 Unique CTA Examples in Travel and Tourism

    Come along on a tour of some of the most effective and unique CTAs in travel and tourism, from DMOs, resorts to hotel chains to tour operators.

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  • The Best Theme Park Websites (And Why They Work)

    The Best Theme Park Websites (And Why They Work)

    What elements do all the best theme park websites have in common? And how can you apply these strategies to your park's own site to increase visitor engagement and ticket sales?

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  • The Role of Visuals In Your Resort And Hotel Distribution Channels

    The Role of Visuals In Your Resort And Hotel Distribution Channels

    Whatever online distribution channel a resort or hotel is using to get bookings, from an online travel agency to a GDS or its own website, the power of exceptional visual content is immeasurable.

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  • How the Rise of Experiential Travel Benefits Tour Operators

    How the Rise of Experiential Travel Benefits Tour Operators

    Tour operators helped give rise to the experiential travel movement but resting on laurels isn’t enough. Travelers expect real-time content and actual photos of people and what they’re doing.

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  • The Complete List of Resort and Hotel Marketing Metrics

    The Complete List of Resort and Hotel Marketing Metrics

    What resort and hotel marketing metrics actually matter? This blog outlines general metrics, metrics related to your visuals, and KPIs that will help you increase conversions and direct bookings.

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  • The Elements of the Best Resort and Hotel Website Designs

    The Elements of the Best Resort and Hotel Website Designs

    The best resort and hotel website designs emphasize visual imagery, but do so in a way that’s easy to understand, to navigate, and best of all, easy to book a stay.

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  • The Best Tour Operator Websites to Inspire You In 2019

    The Best Tour Operator Websites to Inspire You In 2019

    The best tour operator websites today are a source of inspiration, information, and action. Here are some of our favorites from a visual and conversion perspective and why they work.

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  • 12 KPIs to Measure Your Website Performance

    12 KPIs to Measure Your Website Performance

    What KPIs do you need to measure your website's current performance? How do you know if your website redesign was successful? In this blog, we'll cover 12 essential KPIs for your marketing team.

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  • Online to Offline: How to Improve Your Visual Marketing Strategy

    Online to Offline: How to Improve Your Visual Marketing Strategy

    How can you improve your visual marketing strategy across online and offline channels, such as your website, digital ads, and visitor guides and brochures?

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  • 14 Tour Operator Industry Leaders to Follow on Social Media

    14 Tour Operator Industry Leaders to Follow on Social Media

    These tour operator industry leaders will help you stay up to date with the latest industry news, as well as offer a glimpse into what's next and provide inspiration for your next campaign.

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  • 17 Hospitality Leaders You Should Be Following On Social Media

    17 Hospitality Leaders You Should Be Following On Social Media

    Following these hospitality leaders will not only keep you in the know about the latest hotel news, but also give you a sneak peek into what’s next, and provide inspiration for your next campaign.

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  • We Analyzed 1663 Facebook Ad Examples. Here's What We Found.

    We Analyzed 1663 Facebook Ad Examples. Here's What We Found.

    We analyzed more than 1600 Facebook ad examples by State Destination Marketing Organizations (DMOs), Tour Operators, and Resorts and Hotels. Here's a handful of the most significant findings.

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  • 18 Essential Resort and Hotel News Resources

    18 Essential Resort and Hotel News Resources

    We put together this list of resort and hotel news resources—online publications, email newsletters, blogs and more—to help you stay ahead of the curve and keep improving your knowledge and skills.

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  • 10 Strategies You Need In Your Theme Park Marketing Plan

    10 Strategies You Need In Your Theme Park Marketing Plan

    There are several simple ways to make sure your theme park marketing strategy stands out and attracts more visitors, from adding more visuals to making your website easier to navigate.

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  • More DMOs Invest In Social Media Marketing (Roundup)

    More DMOs Invest In Social Media Marketing (Roundup)

    More DMOs are investing in social media marketing, especially on Facebook and Instagram. User-generated content, in particular, provides them with a significant ROI.

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  • Destination Marketing: 5 Organizations Leading The Way

    Destination Marketing: 5 Organizations Leading The Way

    From diverting large crowds to increasing visitor numbers, here are 5 examples of how forward-thinking destination marketing organizations overcome their challenges (and how you can too!).

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  • What Marketers Need to Know About Instagram's Explore Ads

    What Marketers Need to Know About Instagram's Explore Ads

    Instagram recently announced they would monetize the Explore section of the app. As a marketer, here's what you need to know.

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  • From Offline to Digital: 3 Considerations for DMO Budgets This Year

    From Offline to Digital: 3 Considerations for DMO Budgets This Year

    Many DMOs are shifting budgets away from offline advertising to focus on digital. Here's what you need to know to arm yourself for success and defend your decisions in the upcoming DMO budget season.

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  • How Do I Measure the Success of User Generated Content (UGC)?

    How Do I Measure the Success of User Generated Content (UGC)?

    Plenty of travel & tourism brands take advantage of user-generated content, but market leaders optimize the value of these assets by closely monitoring metrics and promoting the most effective ones.

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  • How to Become a Successful Tour Operator in The Digital Age: 6 Steps

    How to Become a Successful Tour Operator in The Digital Age: 6 Steps

    Whether you specialize in ziplines, adventure parks, rentals, tours or activities, you need a niche—something that will separate you from your competitors.

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