Kansas Tourism Launches The State’s Only User-Generated Content Network, Powered by CrowdRiff

November 2, 2018 Amrita Gurney

Kansas UGC Partner Network Launch

Every day, people are sharing user-generated photos and videos that reflect their real Kansas experience. These visuals are authentic, trusted and highly influential in inspiring other travelers to visit and see for themselves that “There’s No Place Like Kansas”.

DMOs around the globe recognize the power of inviting real people into their storytelling with UGC to promote destinations, attractions and experiences, but these efforts have been happening at an individual organizational level.

With the launch of the Kansas UGC Partner Network, participating organizations across the state can surface fresh user-generated content directly to Kansas Tourism and/or to regional community DMOs. In turn, Kansas Tourism is able to amplify the reach of these photos and videos across its global social media accounts and marketing channels.

“The Kansas UGC Partner Network allows us to best serve our partners, while also allowing us to source photos that show off the best of Kansas.”

– Logan Hildebrand, Kansas Tourism

This new partner network also unlocks preferred pricing for CrowdRiff that has been negotiated on behalf of all Kansas tourism organizations.

Want to learn more about the network? Register for our upcoming webinar to learn more here! Organizations can contact CrowdRiff directly at kansas@crowdriff.com.

About the author

Amrita Gurney

Amrita Gurney is the Vice President of Marketing at CrowdRiff, where she leads a team responsible for brand, content, product marketing and demand generation. Amrita loves contemporary art, museums, drinking tea and travelling (of course!).

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