CrowdRiff Blog

Welcome to the CrowdRiff blog! Read on for ideas, inspiration and updates from the CrowdRiff team.

  • How Visit Harrogate Uses Visuals to Influence Visitor Behaviour [Video]

    How Visit Harrogate Uses Visuals to Influence Visitor Behaviour [Video]

    In this video, the team at Visit Harrogate talks about how they use CrowdRiff to increase website dwell time, decrease bounce rate, engage with their community, and strengthen partner relationships.

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  • Announcing CrowdRiff Insights: Measure the Impact of Your Website Visuals

    Announcing CrowdRiff Insights: Measure the Impact of Your Website Visuals

    How do you measure the ROI of your website visuals? How do you know if they're driving visitors to convert? These are the questions we're helping marketers answer with CrowdRiff Insights.

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  • 12 KPIs to Measure Your Website Performance

    12 KPIs to Measure Your Website Performance

    What KPIs do you need to measure your website's current performance? How do you know if your website redesign was successful? In this blog, we'll cover 12 essential KPIs for your marketing team.

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  • Online to Offline: How to Improve Your Visual Marketing Strategy

    Online to Offline: How to Improve Your Visual Marketing Strategy

    How can you improve your visual marketing strategy across online and offline channels, such as your website, digital ads, and visitor guides and brochures?

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  • 1000+ Examples of Facebook Ads from Travel & Tourism Brands

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  • See How a DMO Uses UGC to Spread Tourism Traffic Throughout the Region

    See How a DMO Uses UGC to Spread Tourism Traffic Throughout the Region

    See how Lucerne Tourism is using UGC and CrowdRiff to promote lesser-known attractions, seasonal events, and the entire Lucerne—Lake Lucerne Region in off-peak periods.

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  • 3 Types of Visual Content You Need in Your Marketing Strategy

    3 Types of Visual Content You Need in Your Marketing Strategy

    What is the difference between owned, earned, and paid media? And where does each visual content type fit into your marketing strategy? We’ve broken down the benefits, use cases, and examples of each.

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  • A gathering of travel & tourism trailblazers

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  • The Complete Guide to User-Generated Content for Tour & Activity Operators

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  • Here’s How a Destination Marketing Campaign Drove $11.5 Million in Hotel Revenue

    Here’s How a Destination Marketing Campaign Drove $11.5 Million in Hotel Revenue

    See how the Tennessee Department of Tourist Development drove over 120,000 website visits, 66 million impressions, and $11.5 million in hotel revenue with their "Kid Reviewed" campaign.

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  • 14 Tour Operator Industry Leaders to Follow on Social Media

    14 Tour Operator Industry Leaders to Follow on Social Media

    These tour operator industry leaders will help you stay up to date with the latest industry news, as well as offer a glimpse into what's next and provide inspiration for your next campaign.

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  • 17 Hospitality Leaders You Should Be Following On Social Media

    17 Hospitality Leaders You Should Be Following On Social Media

    Following these hospitality leaders will not only keep you in the know about the latest hotel news, but also give you a sneak peek into what’s next, and provide inspiration for your next campaign.

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  • We Analyzed 1663 Facebook Ad Examples. Here's What We Found.

    We Analyzed 1663 Facebook Ad Examples. Here's What We Found.

    We analyzed more than 1600 Facebook ad examples by State Destination Marketing Organizations (DMOs), Tour Operators, and Resorts and Hotels. Here's a handful of the most significant findings.

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  • Why Destination Gold Coast Chose CrowdRiff As Their Visual Marketing Platform

    Why Destination Gold Coast Chose CrowdRiff As Their Visual Marketing Platform

    In this post, Destination Gold Coast talks about how CrowdRiff helps them get the rights to UGC and how they use that content in their marketing to encourage return visits.

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  • 18 Essential Resort and Hotel News Resources

    18 Essential Resort and Hotel News Resources

    We put together this list of resort and hotel news resources—online publications, email newsletters, blogs and more—to help you stay ahead of the curve and keep improving your knowledge and skills.

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  • 10 Strategies You Need In Your Theme Park Marketing Plan

    10 Strategies You Need In Your Theme Park Marketing Plan

    There are several simple ways to make sure your theme park marketing strategy stands out and attracts more visitors, from adding more visuals to making your website easier to navigate.

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  • How Explore Bothell Used CrowdRiff to Redesign Their Award-Winning Website

    How Explore Bothell Used CrowdRiff to Redesign Their Award-Winning Website

    See how DMO Explore Bothell used CrowdRiff to help redesign their website and increase average session duration by 91%, organic sessions by 37%, and new users by 30%.

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  • Beyond Brand Advocacy: How Visit Frisco Uses UGC to Promote Its City

    Beyond Brand Advocacy: How Visit Frisco Uses UGC to Promote Its City

    From influencer marketing to connecting with partners and promoting local area attractions, here are some of the ways we have found success with CrowdRiff and UGC.

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  • 3 Steps to Improve Your Paid Ad Conversions with UGC & CrowdRiff

    3 Steps to Improve Your Paid Ad Conversions with UGC & CrowdRiff

    As a travel marketer, how do you get your digital ads to stand out and ultimately drive clicks and conversions? Check out our 3 steps on how to use UGC in your ads to help improve conversions.

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  • More DMOs Invest In Social Media Marketing (Roundup)

    More DMOs Invest In Social Media Marketing (Roundup)

    More DMOs are investing in social media marketing, especially on Facebook and Instagram. User-generated content, in particular, provides them with a significant ROI.

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  • Destination Marketing: 5 Organizations Leading The Way

    Destination Marketing: 5 Organizations Leading The Way

    From diverting large crowds to increasing visitor numbers, here are 5 examples of how forward-thinking destination marketing organizations overcome their challenges (and how you can too!).

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  • What Marketers Need to Know About Instagram's Explore Ads

    What Marketers Need to Know About Instagram's Explore Ads

    Instagram recently announced they would monetize the Explore section of the app. As a marketer, here's what you need to know.

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  • From Offline to Digital: 3 Considerations for DMO Budgets This Year

    From Offline to Digital: 3 Considerations for DMO Budgets This Year

    Many DMOs are shifting budgets away from offline advertising to focus on digital. Here's what you need to know to arm yourself for success and defend your decisions in the upcoming DMO budget season.

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