Destination Marketing Organizations

Stay on top of trends in DMO marketing with our destination marketing resources.

  • Small But Mighty: How VisitGreenvilleSC Reached One Million Uses of Their Hashtag

    Small But Mighty: How VisitGreenvilleSC Reached One Million Uses of Their Hashtag

    How do you build a brand flaunting the uniqueness of a place that was once viewed no differently from the countless other cities it shares a name with?

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  • A Travel Brand’s Guide to Building a Campaign Around Instagram Content

    A Travel Brand’s Guide to Building a Campaign Around Instagram Content

    Now more than ever, user-generated content is taking center stage in successful travel and tourism marketing campaigns. But what does it actually look like to build a campaign around relevant and...

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  • Keeping Tourism Websites Relevant in 201952:57

    Keeping Tourism Websites Relevant in 2019

    Watch Amrita Gurney explore what tourism brands can do to create engaging web experiences and turn your website into the go-to resource for any visitor in 2019.

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  • What Makes an Appetizing Press Tour? How Choose Chicago Charmed a Toronto Food Writer

    What Makes an Appetizing Press Tour? How Choose Chicago Charmed a Toronto Food Writer

    From one influencer’s point of view, this is what made this particular press tour in Chicago a refreshingly enjoyable experience. Read more ⟶

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  • How Destinations Big and Small Can Gain Traction on Social Media

    How Destinations Big and Small Can Gain Traction on Social Media

    For any modern travel brand, promoting your hashtag and username is an essential part of building brand awareness and discovering rich and relevant content. But people need to know them to use...

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  • 19 Creative Travel & Tourism Marketing Campaigns

    19 Creative Travel & Tourism Marketing Campaigns

    Learn how some of the most creative travel and tourism brands are attracting visitors in our free eBook. Be inspired by 19 of the best campaigns we've seen.

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  • Beyond the Website: Key Channels for Tourism Marketers in 2019

    Beyond the Website: Key Channels for Tourism Marketers in 2019

    Websites are well-known to be the average tourism marketer’s single most important piece of digital content. While it remains the primary endpoint for most customer interactions, it’s no longer...

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  • Top Tourism Marketing Posts of 2018

    Top Tourism Marketing Posts of 2018

    The beginning of a new year signals that it’s time for reflection. At CrowdRiff, we’re proud of the wealth of tourism marketing knowledge that we shared on our blog and in our resource centre in...

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  • 7 Creative Visual Marketing Examples from Texas DMOs

    7 Creative Visual Marketing Examples from Texas DMOs

    Get inspired by some of the most creative marketing from Texas DMOs. See some of the visual marketing campaigns that have wowed us recently in this eBook.

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  • Why Newfoundland and Labrador Tourism’s UGC Campaign Is A Must-Watch For Tourism Marketers

    Why Newfoundland and Labrador Tourism’s UGC Campaign Is A Must-Watch For Tourism Marketers

    In addition to the friendliness of its locals, the province of Newfoundland and Labrador is known for its beautiful green landscapes and the icebergs you can spot off the coast. To help visitors...

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  • How Golden Isles CVB Attracts Tourists in Key Demographics with CrowdRiff and Simpleview

    How Golden Isles CVB Attracts Tourists in Key Demographics with CrowdRiff and Simpleview

    Growing up, Marcie Hunter wanted to share her hometown with the whole world. Fortunately, that’s now her job. As the marketing and communications manager of the Golden Isles Convention and...

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  • 6 New Places to Use Social Photos and Videos in Your Destination Marketing

    6 New Places to Use Social Photos and Videos in Your Destination Marketing

    Social media is the perfect spot to showcase visual UGC (user-generated content) , but it’s not your only option! Sure, visual UGC works amazingly well on Instagram and your website, but there are...

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  • The Free Guide to Becoming a Visual Authority

    The Free Guide to Becoming a Visual Authority

    Own your brand story and attract more visitors. Get this essential eBook containing everything you need to know about becoming the #1 visual authority of your brand.

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  • The Tennessee Department of Tourist Development Launches First UGC Collaboration Network of Its Kind

    The Tennessee Department of Tourist Development Launches First UGC Collaboration Network of Its Kind

    DMOs across the state of Tennessee realize the power of using user-generated content (UGC) in their marketing to inspire travelers to visit the state. One of the best things about UGC is that...

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  • Why Destination Marketers Need to Keep Owned and User-Generated Visuals Together

    Why Destination Marketers Need to Keep Owned and User-Generated Visuals Together

    If you’re like most destination marketers, you use both owned content and user-generated content (UGC) in your marketing. As a quick refresher: Owned content includes the photos and videos that...

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  • Instagram Insights: How DMOs Can Tap Into Instagram’s Built-In Analytics

    Instagram Insights: How DMOs Can Tap Into Instagram’s Built-In Analytics

    If you’re like most destination marketers, you spend a lot of time cultivating your Instagram. You’ve perfected the art of curating the best user-generated photos to share with your followers, to...

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  • 21 User-Generated Content Stats You Need To Know

    21 User-Generated Content Stats You Need To Know

    If you’ve ever checked out product reviews before buying something, or seen a friend’s post about their new favorite brand of shoes, you’ve been looking at user-generated content. With the rise of...

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  • 5 Must-Have Features of a Digital Asset Management System for Travel

    5 Must-Have Features of a Digital Asset Management System for Travel

    So you’re in the market for a new digital asset management (DAM) system for your travel brand. Your needs are unique, but what sets a regular DAM apart from one that’s best for a travel marketer?...

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  • Big Impact, Small Budget: How Visit Harrogate Uses UGC To Capture Tourism Interest from Events

    Big Impact, Small Budget: How Visit Harrogate Uses UGC To Capture Tourism Interest from Events

    Harrogate – a town in Northern England with a population of just under 160,000 – has recently become recognized as a key destination for cycling competitions. Playing host to the Union Cycliste...

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  • Kansas Tourism Launches The State’s Only User-Generated Content Network, Powered by CrowdRiff

    Kansas Tourism Launches The State’s Only User-Generated Content Network, Powered by CrowdRiff

    Every day, people are sharing user-generated photos and videos that reflect their real Kansas experience. These visuals are authentic, trusted and highly influential in inspiring other travelers...

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