Destination Marketing Organizations

Stay on top of trends in DMO marketing with our destination marketing resources.

  • See How a DMO Uses UGC to Spread Tourism Traffic Throughout the Region

    See How a DMO Uses UGC to Spread Tourism Traffic Throughout the Region

    See how Lucerne Tourism is using UGC and CrowdRiff to promote lesser-known attractions, seasonal events, and the entire Lucerne—Lake Lucerne Region in off-peak periods.

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  • Here’s How a Destination Marketing Campaign Drove $11.5 Million in Hotel Revenue

    Here’s How a Destination Marketing Campaign Drove $11.5 Million in Hotel Revenue

    See how the Tennessee Department of Tourist Development drove over 120,000 website visits, 66 million impressions, and $11.5 million in hotel revenue with their "Kid Reviewed" campaign.

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  • 1,000+ Facebook Ad Examples from Travel & Tourism Brands

    1,000+ Facebook Ad Examples from Travel & Tourism Brands

    See how your Facebook ads compare in our in-depth analysis of 1000+ Facebook ads from destinations, tour operators, resorts, and hotels

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  • How Explore Bothell Used CrowdRiff to Redesign Their Award-Winning Website

    How Explore Bothell Used CrowdRiff to Redesign Their Award-Winning Website

    See how DMO Explore Bothell used CrowdRiff to help redesign their website and increase average session duration by 91%, organic sessions by 37%, and new users by 30%.

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  • 1000+ Examples of Facebook Ads from Travel & Tourism Brands

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  • Beyond Brand Advocacy: How Visit Frisco Uses UGC to Promote Its City

    Beyond Brand Advocacy: How Visit Frisco Uses UGC to Promote Its City

    From influencer marketing to connecting with partners and promoting local area attractions, here are some of the ways we have found success with CrowdRiff and UGC.

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  • Why Destination Gold Coast Chose CrowdRiff As Their Visual Marketing Platform

    Why Destination Gold Coast Chose CrowdRiff As Their Visual Marketing Platform

    In this post, Destination Gold Coast talks about how CrowdRiff helps them get the rights to UGC and how they use that content in their marketing to encourage return visits.

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  • More DMOs Invest In Social Media Marketing (Roundup)

    More DMOs Invest In Social Media Marketing (Roundup)

    More DMOs are investing in social media marketing, especially on Facebook and Instagram. User-generated content, in particular, provides them with a significant ROI.

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  • Destination Marketing: 5 Organizations Leading The Way

    Destination Marketing: 5 Organizations Leading The Way

    From diverting large crowds to increasing visitor numbers, here are 5 examples of how forward-thinking destination marketing organizations overcome their challenges (and how you can too!).

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  • From Offline to Digital: 3 Considerations for DMO Budgets This Year

    From Offline to Digital: 3 Considerations for DMO Budgets This Year

    Many DMOs are shifting budgets away from offline advertising to focus on digital. Here's what you need to know to arm yourself for success and defend your decisions in the upcoming DMO budget season.

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  • How Visit Savannah & Visit Tybee Use CrowdRiff to Build Websites Packed with UGC

    How Visit Savannah & Visit Tybee Use CrowdRiff to Build Websites Packed with UGC

    Visit Savannah & Visit Tybee are sister DMOs with beautiful, effective websites full of user-generated content. Check out our video to see how and why they use UGC, and how CrowdRiff helps them do so.

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  • The Complete Guide to User-Generated Content for Travel & Tourism Brands

    The Complete Guide to User-Generated Content for Travel & Tourism Brands

    Read up on tactical ways you can incorporate UGC in your marketing, with innovative ideas and examples from destination marketing organizations, attractions, resorts, airlines, and more.

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  • Making Your Website an Insider's Guide to Your Destination

    Making Your Website an Insider's Guide to Your Destination

    Learn how DMOs can use inside knowledge of their destination to become the go-to resource for potential visitors.

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  • Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    An infographic for travel and tourism brands on best practices for acquiring rights to visitor photos, and using this user-generated content in your marketing.

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  • How Visit Hendricks County Generated 62,500 Facebook Live Video Views with 105% Action Rate

    How Visit Hendricks County Generated 62,500 Facebook Live Video Views with 105% Action Rate

    In an effort to increase travel to Hendricks County over the holiday season, the DMO used Facebook Live videos to promote local shops as a holiday gift destination, and saw an action rate of 105%.

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  • How to Turn Your Website into an Insider’s Guide44:27

    How to Turn Your Website into an Insider’s Guide

    Join Amrita Gurney and learn how DMOs can use their inside knowledge to turn their website into an "insider's guide", showcasing the best of their destination.

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  • 8 Examples of DMO Neighbourhood Pages

    8 Examples of DMO Neighbourhood Pages

    As your destination's expert, you know each neighbourhood, as well as what makes them special, but do your visitors? Get inspired by 8 DMOs with informative, beautiful neighbourhood web pages.

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  • How CrowdRiff Can Help You Before You Overhaul Your Website

    How CrowdRiff Can Help You Before You Overhaul Your Website

    Is it worth it to update your website when you know a redesign might be in the works? We say yes! Check out 3 ways CrowdRiff can help you out before you undergo a website redesign.

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  • You Can Now Enrich the Visuals in Your Content Library with Google Locations

    You Can Now Enrich the Visuals in Your Content Library with Google Locations

    Our latest product enhancement allows you to enrich the photos and videos in your library and galleries by adding a Google location to every visual.

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  • Small But Mighty: How VisitGreenvilleSC Reached One Million Uses of Their Hashtag

    Small But Mighty: How VisitGreenvilleSC Reached One Million Uses of Their Hashtag

    How do you build a brand flaunting the uniqueness of a place that was once viewed no differently from the countless other cities it shares a name with?

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  • A Travel Brand’s Guide to Building a Campaign Around Instagram Content

    A Travel Brand’s Guide to Building a Campaign Around Instagram Content

    Now more than ever, user-generated content is taking center stage in successful travel and tourism marketing campaigns. But what does it actually look like to build a campaign around relevant and...

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