Digital Marketing

Resources for digital marketing and content marketing professionals working in travel and tourism.

  • How Visit Savannah & Visit Tybee Use CrowdRiff to Build Websites Packed with UGC

    How Visit Savannah & Visit Tybee Use CrowdRiff to Build Websites Packed with UGC

    Visit Savannah & Visit Tybee are sister DMOs with beautiful, effective websites full of user-generated content. Check out our video to see how and why they use UGC, and how CrowdRiff helps them do so.

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  • How Travel & Tourism Brands Can Influence Visitors with User-Generated Content1:00:26

    How Travel & Tourism Brands Can Influence Visitors with User-Generated Content

    Join CrowdRiff and marketing expert, Jay Baer, as we explores how authentic user-generated visuals are changing the way travel brands market to their audience.

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  • 3 Ways CrowdRiff's New Mobile Galleries Are Designed For The Modern Traveler

    3 Ways CrowdRiff's New Mobile Galleries Are Designed For The Modern Traveler

    More than ever, travelers are using their phones to plan, purchase and schedule their travel. That's why we redesigned our mobile galleries to better support the modern traveler.

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  • Making Your Website an Insider's Guide to Your Destination

    Making Your Website an Insider's Guide to Your Destination

    Learn how DMOs can use inside knowledge of their destination to become the go-to resource for potential visitors.

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  • 4 Ways CrowdRiff Can Help Airlines Stand Out With UGC

    4 Ways CrowdRiff Can Help Airlines Stand Out With UGC

    In a hypercompetitive market, it's more important than ever for airlines to stand out. But how? Here are 4 ways CrowdRiff can help you use UGC to build your brand and set your marketing apart.

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  • Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    An infographic for travel and tourism brands on best practices for acquiring rights to visitor photos, and using this user-generated content in your marketing.

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  • How to Turn Your Website into an Insider’s Guide44:27

    How to Turn Your Website into an Insider’s Guide

    Join Amrita Gurney and learn how DMOs can use their inside knowledge to turn their website into an "insider's guide", showcasing the best of their destination.

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  • 8 Examples of DMO Neighbourhood Pages

    8 Examples of DMO Neighbourhood Pages

    As your destination's expert, you know each neighbourhood, as well as what makes them special, but do your visitors? Get inspired by 8 DMOs with informative, beautiful neighbourhood web pages.

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  • How CrowdRiff Can Help You Before You Overhaul Your Website

    How CrowdRiff Can Help You Before You Overhaul Your Website

    Is it worth it to update your website when you know a redesign might be in the works? We say yes! Check out 3 ways CrowdRiff can help you out before you undergo a website redesign.

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  • Keeping Tourism Websites Relevant in 201952:57

    Keeping Tourism Websites Relevant in 2019

    Watch Amrita Gurney explore what tourism brands can do to create engaging web experiences and turn your website into the go-to resource for any visitor in 2019.

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  • Beyond the Website: Key Channels for Tourism Marketers in 2019

    Beyond the Website: Key Channels for Tourism Marketers in 2019

    Websites are well-known to be the average tourism marketer’s single most important piece of digital content. While it remains the primary endpoint for most customer interactions, it’s no longer...

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  • 7 Creative Visual Marketing Examples from Texas DMOs

    7 Creative Visual Marketing Examples from Texas DMOs

    Get inspired by some of the most creative marketing from Texas DMOs. See some of the visual marketing campaigns that have wowed us recently in this eBook.

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  • How to Build a Better Content Calendar Using Insights from CrowdRiff

    How to Build a Better Content Calendar Using Insights from CrowdRiff

    It can be tricky to continually fill your content calendar with fresh blog articles and topics that speaks to your audience. What are people talking about these days? What’s trending and relevant?...

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  • Keeping Tourism Websites Relevant in 2019

    Keeping Tourism Websites Relevant in 2019

    Take a look into what tourism brands can do to create engaging web experiences that'll turn their websites into the go-to resource for any visitor in 2019.

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  • How Museums Can Get Rights to User-Generated Content

    How Museums Can Get Rights to User-Generated Content

    Every day, museum visitors are capturing and sharing photos and videos that showcase their experiences at your museum. Whether they’re sharing their personal connection to a piece, creating a...

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  • 3 New Ways Travel Destinations Can Gather Brand-Relevant Instagram Content

    3 New Ways Travel Destinations Can Gather Brand-Relevant Instagram Content

    As evidenced by its two million monthly advertisers, Instagram is growing as a marketing platform. Many of its recent releases and product updates have been geared towards metrics, ads, and...

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  • Why Destination Marketers Need to Keep Owned and User-Generated Visuals Together

    Why Destination Marketers Need to Keep Owned and User-Generated Visuals Together

    If you’re like most destination marketers, you use both owned content and user-generated content (UGC) in your marketing. As a quick refresher: Owned content includes the photos and videos that...

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  • Instagram Insights: How DMOs Can Tap Into Instagram’s Built-In Analytics

    Instagram Insights: How DMOs Can Tap Into Instagram’s Built-In Analytics

    If you’re like most destination marketers, you spend a lot of time cultivating your Instagram. You’ve perfected the art of curating the best user-generated photos to share with your followers, to...

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  • 21 User-Generated Content Stats You Need To Know

    21 User-Generated Content Stats You Need To Know

    If you’ve ever checked out product reviews before buying something, or seen a friend’s post about their new favorite brand of shoes, you’ve been looking at user-generated content. With the rise of...

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  • 5 Must-Have Features of a Digital Asset Management System for Travel

    5 Must-Have Features of a Digital Asset Management System for Travel

    So you’re in the market for a new digital asset management (DAM) system for your travel brand. Your needs are unique, but what sets a regular DAM apart from one that’s best for a travel marketer?...

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