Digital Marketing

Resources for digital marketing and content marketing professionals working in travel and tourism.

  • Keeping Tourism Websites Relevant in 201952:57

    Keeping Tourism Websites Relevant in 2019

    Watch Amrita Gurney explore what tourism brands can do to create engaging web experiences and turn your website into the go-to resource for any visitor in 2019.

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  • Beyond the Website: Key Channels for Tourism Marketers in 2019

    Beyond the Website: Key Channels for Tourism Marketers in 2019

    Websites are well-known to be the average tourism marketer’s single most important piece of digital content. While it remains the primary endpoint for most customer interactions, it’s no longer...

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  • 7 Creative Visual Marketing Examples from Texas DMOs

    7 Creative Visual Marketing Examples from Texas DMOs

    Get inspired by some of the most creative marketing from Texas DMOs. See some of the visual marketing campaigns that have wowed us recently in this eBook.

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  • How to Build a Better Content Calendar Using Insights from CrowdRiff

    How to Build a Better Content Calendar Using Insights from CrowdRiff

    It can be tricky to continually fill your content calendar with fresh blog articles and topics that speaks to your audience. What are people talking about these days? What’s trending and relevant?...

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  • How Museums Can Get Rights to User-Generated Content

    How Museums Can Get Rights to User-Generated Content

    Every day, museum visitors are capturing and sharing photos and videos that showcase their experiences at your museum. Whether they’re sharing their personal connection to a piece, creating a...

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  • 3 New Ways Travel Destinations Can Gather Brand-Relevant Instagram Content

    3 New Ways Travel Destinations Can Gather Brand-Relevant Instagram Content

    As evidenced by its two million monthly advertisers, Instagram is growing as a marketing platform. Many of its recent releases and product updates have been geared towards metrics, ads, and...

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  • Why Destination Marketers Need to Keep Owned and User-Generated Visuals Together

    Why Destination Marketers Need to Keep Owned and User-Generated Visuals Together

    If you’re like most destination marketers, you use both owned content and user-generated content (UGC) in your marketing. As a quick refresher: Owned content includes the photos and videos that...

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  • Instagram Insights: How DMOs Can Tap Into Instagram’s Built-In Analytics

    Instagram Insights: How DMOs Can Tap Into Instagram’s Built-In Analytics

    If you’re like most destination marketers, you spend a lot of time cultivating your Instagram. You’ve perfected the art of curating the best user-generated photos to share with your followers, to...

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  • 21 User-Generated Content Stats You Need To Know

    21 User-Generated Content Stats You Need To Know

    If you’ve ever checked out product reviews before buying something, or seen a friend’s post about their new favorite brand of shoes, you’ve been looking at user-generated content. With the rise of...

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  • 5 Must-Have Features of a Digital Asset Management System for Travel

    5 Must-Have Features of a Digital Asset Management System for Travel

    So you’re in the market for a new digital asset management (DAM) system for your travel brand. Your needs are unique, but what sets a regular DAM apart from one that’s best for a travel marketer?...

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  • Big Impact, Small Budget: How Visit Harrogate Uses UGC To Capture Tourism Interest from Events

    Big Impact, Small Budget: How Visit Harrogate Uses UGC To Capture Tourism Interest from Events

    Harrogate – a town in Northern England with a population of just under 160,000 – has recently become recognized as a key destination for cycling competitions. Playing host to the Union Cycliste...

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  • How to Take Control of Your Brand Story Through Smarter Content Sharing

    How to Take Control of Your Brand Story Through Smarter Content Sharing

    As a destination marketer, your visual content is a vital part of your brand. It’s what tells your story. It’s what helps you stand out. It’s what turns potential visitors into repeat visitors....

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  • How Destination Niagara USA Uses AR in their Visitor Guide to Fully Immerse Travelers

    How Destination Niagara USA Uses AR in their Visitor Guide to Fully Immerse Travelers

    When one thinks about visiting Niagara Falls USA, the first thought goes immediately to views of the world’s largest waterfall. Alongside the iconic Falls boat rides and cave tours, however, the...

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  • How Visit Savannah Used Polls in Instagram Stories to Create an Audience-Directed Tourism Video

    How Visit Savannah Used Polls in Instagram Stories to Create an Audience-Directed Tourism Video

    Walking the streets of Savannah, Georgia can feel like taking a trip back in time. Its 22 unique squares are dotted with hundred-year-old statues and much older willow trees, its homes and...

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  • How to Create an Instagram Story Ad in Under 10 Minutes with CrowdRiff

    How to Create an Instagram Story Ad in Under 10 Minutes with CrowdRiff

    As of June 2018, Instagram Stories now has over 400 million daily active users! It’s no wonder many DMOs are now diving deeper into advertising on this channel.   Today’s marketing teams need to...

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  • How US States Are Promoting Their Destinations on Facebook28:19

    How US States Are Promoting Their Destinations on Facebook

    Learn what US State DMOs are doing with Facebook Ads. In this webinar, we answer questions like: how many States are featuring UGC in their ads? How many use video? Which CTAs are most popular?

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  • 9 In-Depth Examples of Creative Facebook Ads from the Travel Industry

    9 In-Depth Examples of Creative Facebook Ads from the Travel Industry

    When was the last time you came across an ad on Facebook that really made you stop in your tracks? As a marketer, you take the time to strategize on how best to phrase this line of copy, which...

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  • How Visit Phoenix Creates a Better User Experience with UGC Website Galleries

    How Visit Phoenix Creates a Better User Experience with UGC Website Galleries

    We recently chatted with Chad Hays and Julia Hill of Visit Phoenix about how they updated their website with user-generated content (UGC) to create a better experience for web visitors. After...

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  • How Travelers Use Social Media for Travel (& 5 Ways Tourism Brands Can Respond)

    How Travelers Use Social Media for Travel (& 5 Ways Tourism Brands Can Respond)

    Your future visitors are visual decision-makers.  They love to plan trips based on the places they see in photos — especially the ones their friends post about on social media. From getting...

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  • 5 Questions That’ll Make You Rethink Your DAM

    5 Questions That’ll Make You Rethink Your DAM

    As destination marketers, we talk about digital asset management a lot, because in the age of visual decision-making, photos and videos are key resources, and our content libraries are growing...

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