Museum

Stay on top of trends in museum marketing and learn how leading museums are influencing and attracting visitors.

  • How Museums can use Instagram Stories

    How Museums can use Instagram Stories

    Today's most forward-thinking museums are using Instagram stories to promote exhibits, connect with their audience, and increase social engagement. Enjoy our ideas, examples, and tips in this post!

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  • 11 Creative Digital Museum Campaigns

    11 Creative Digital Museum Campaigns

    Explores what museums are doing to create original and engaging digital experiences that attract and retain visitors.

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  • 17 Essential Digital Resources for Museums

    17 Essential Digital Resources for Museums

    It’s an exciting time to be a marketer in arts & culture. With so much new tech in digital  marketing, museums are able to reach larger audiences with more engaging experiences than ever before....

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  • How Museums Can Get Rights to User-Generated Content

    How Museums Can Get Rights to User-Generated Content

    Every day, museum visitors are capturing and sharing photos and videos that showcase their experiences at your museum. Whether they’re sharing their personal connection to a piece, creating a...

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  • How Hornblower Niagara Cruises Built Their Visual Content Library48:15

    How Hornblower Niagara Cruises Built Their Visual Content Library

    Watch our webinar with Chelsey Harasym of Hornblower Niagara Cruises to learn how they built their visual content library and brought their marketing to life.

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  • Taking Advantage of User-Generated Content to Promote Your Attraction

    Taking Advantage of User-Generated Content to Promote Your Attraction

    User-generated content (or UGC) is any form of content created by consumers, and publicly available to consumers. Today, UGC takes the form of videos, blogs, discussion forum posts, digital...

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  • The Essential Guide to User-Generated Content for Attractions

    The Essential Guide to User-Generated Content for Attractions

    Every day, people visiting your attraction are sharing their photos online. Learn how leading attractions like Dollywood are using this user-generated content (UGC) to drive ticket sales.

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  • How Dollywood Drove $90,000 in Ticket Sales with CrowdRiff Galleries

    How Dollywood Drove $90,000 in Ticket Sales with CrowdRiff Galleries

    Dollywood is an attraction that means many different things to many different people. The iconic destination is home to a theme park, waterpark, two dinner theatres, a luxury resort and spa,...

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  • Unconventional Ways Museums Can Use UGC to Promote their Exhibits

    Unconventional Ways Museums Can Use UGC to Promote their Exhibits

    A museum posts a photo of something from their collection. It’s a striking painting, and its vibrant colors jump off against the white walls.  But what makes it particularly interesting is the...

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  • Using User-Generated Content to Promote Your Attraction53:01

    Using User-Generated Content to Promote Your Attraction

    Learn how to put user-generated content (UGC) front and center in your marketing and engagement initiatives.

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  • 5 Ways Museums Use CrowdRiff to Attract Visitors

    5 Ways Museums Use CrowdRiff to Attract Visitors

    Today, museums are undergoing a digital transformation. Instead of banning photography and video, they’re actually encouraging visitors to actively take and share photos online. Museums are...

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  • How One Museum Went Viral on Twitter By Turning One of its Pieces into a Meme

    How One Museum Went Viral on Twitter By Turning One of its Pieces into a Meme

    Cultural institutions tend to evoke a sense of prestige and of high-culture seriousness. So when the Museum of English Rural Life began Tweeting blunt, slang-riddled memes about exhibits in its...

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  • How CrowdRiff Helps Attractions Drive More Website Ticket Sales

    How CrowdRiff Helps Attractions Drive More Website Ticket Sales

    When someone’s browsing your website and sees a photo that sparks their interest… what happens next? Are they presented with a clear option to buy tickets right then and there – or do they just...

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  • How the Denver Art Museum Creates an Accessible Atmosphere For Art Lovers and New Fans Alike

    How the Denver Art Museum Creates an Accessible Atmosphere For Art Lovers and New Fans Alike

    Some art museums can feel inaccessible to visitors: the Denver Art Museum is not one of them. They frequently host out-of-the-box exhibitions (like last year’s Star Wars-themed exhibition),...

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  • Why Attractions Should Be Using User-Generated Content in Their Marketing

    Why Attractions Should Be Using User-Generated Content in Their Marketing

    What do amusement parks, zoos, aquariums, and other attractions all have in common? Their visitors can’t resist taking and sharing photos and videos of their experiences… meaning there’s a ton of...

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  • 5 Ways to Crowdsource Personalized Content in 201856:55

    5 Ways to Crowdsource Personalized Content in 2018

    In this webinar we discuss how destinations should be using personalization and user-generated content to reach travelers in 2018.

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  • 5 Ways CrowdRiff Helps Attractions Get More Visitors with Visuals

    5 Ways CrowdRiff Helps Attractions Get More Visitors with Visuals

    Visuals can inspire new guests to visit your attraction – especially if you showcase a mix of user-generated content (UGC) and branded visuals. However, one of the biggest challenges attractions...

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  • How to Navigate the Destination Marketing Tech Stack

    How to Navigate the Destination Marketing Tech Stack

    Simply put, destination marketing has changed. Today’s traveler not only has a more connected network of friends to recommend the next best place to visit, but also the entire web at their...

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  • Understanding The DMO Marketing Tech Stack

    Understanding The DMO Marketing Tech Stack

    DMO marketers have access to an enormous number of tools to attract, engage, and convert travel buyers. Learn what they are and how to decide which technologies to invest in in our free guide.

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  • 18 Must-Follow Museum Digital Engagement Professionals on Twitter

    18 Must-Follow Museum Digital Engagement Professionals on Twitter

    Digital marketing and engagement for museums is an art form in and of itself. Though there are plenty of creative ways for museums and galleries to grow their audience online, doing so takes...

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