Social Media Marketing

Resources for social media marketing professionals working in travel and tourism.

  • How Museums can use Instagram Stories

    How Museums can use Instagram Stories

    Today's most forward-thinking museums are using Instagram stories to promote exhibits, connect with their audience, and increase social engagement. Enjoy our ideas, examples, and tips in this post!

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  • A Travel Brand’s Guide to Building a Campaign Around Instagram Content

    A Travel Brand’s Guide to Building a Campaign Around Instagram Content

    Now more than ever, user-generated content is taking center stage in successful travel and tourism marketing campaigns. But what does it actually look like to build a campaign around relevant and...

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  • How Destinations Big and Small Can Gain Traction on Social Media

    How Destinations Big and Small Can Gain Traction on Social Media

    For any modern travel brand, promoting your hashtag and username is an essential part of building brand awareness and discovering rich and relevant content. But people need to know them to use...

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  • 5 Tips for Gathering Hyper-Relevant Social Content in the New World of Instagram

    5 Tips for Gathering Hyper-Relevant Social Content in the New World of Instagram

    To give social users more control over the content they post, and to further develop its business platform, Instagram has changed the way travel brands track content and interact with travelers on...

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  • How Tourism Brands Can Use Live Video

    How Tourism Brands Can Use Live Video

    Social networks keep introducing new ways to help brands connect with their audience through video. Live video in particular is a medium that’s steadily gaining popularity as brands use it to...

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  • 3 Things You Can Do Right Now to Surface Your Best Instagram Content

    3 Things You Can Do Right Now to Surface Your Best Instagram Content

    For travel brands, Instagram’s recent updates ushered in a new era of content tracking. The changes were largely made in the name of security and privacy, which we can all respect. The truth is,...

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  • 6 New Places to Use Social Photos and Videos in Your Destination Marketing

    6 New Places to Use Social Photos and Videos in Your Destination Marketing

    Social media is the perfect spot to showcase visual UGC (user-generated content) , but it’s not your only option! Sure, visual UGC works amazingly well on Instagram and your website, but there are...

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  • 9 Cutting-Edge Visual Marketing Examples from California DMOs

    9 Cutting-Edge Visual Marketing Examples from California DMOs

    Download our eBook and get inspired by some of the most creative travel and tourism marketing from California. Look through a compilation of stunning visual marketing campaigns from California DMOs.

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  • How Amusement Parks Can Get Rights to User-Generated Content

    How Amusement Parks Can Get Rights to User-Generated Content

    Aside from the park’s attractions – rides, games, shows and the like, there are few things amusement park visitors love more than sharing their experiences on social media. Whether it’s a Facebook...

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  • How Museums Can Get Rights to User-Generated Content

    How Museums Can Get Rights to User-Generated Content

    Every day, museum visitors are capturing and sharing photos and videos that showcase their experiences at your museum. Whether they’re sharing their personal connection to a piece, creating a...

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  • How to Easily Find On-Brand User-Generated Content from Social Media with CrowdRiff

    How to Easily Find On-Brand User-Generated Content from Social Media with CrowdRiff

    On Instagram alone, there are 95 million posts a day. For the modern tourism marketer, needless to say, it can be a major challenge trying to sift through the noise to find all the travel UGC you...

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  • 3 New Ways Travel Destinations Can Gather Brand-Relevant Instagram Content

    3 New Ways Travel Destinations Can Gather Brand-Relevant Instagram Content

    As evidenced by its two million monthly advertisers, Instagram is growing as a marketing platform. Many of its recent releases and product updates have been geared towards metrics, ads, and...

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  • Instagram’s transition to the Facebook API infrastructure

    Instagram’s transition to the Facebook API infrastructure

    On December 11th, Instagram will be completing its transition to the Facebook API infrastructure; with this transition there will be some changes to how brands source and engage with their...

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  • Instagram Insights: How DMOs Can Tap Into Instagram’s Built-In Analytics

    Instagram Insights: How DMOs Can Tap Into Instagram’s Built-In Analytics

    If you’re like most destination marketers, you spend a lot of time cultivating your Instagram. You’ve perfected the art of curating the best user-generated photos to share with your followers, to...

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  • A DMO’s Guide to Measuring the ROI of Social Media

    A DMO’s Guide to Measuring the ROI of Social Media

    It’s one thing to know that social media is important to your organization, but it’s another to be able to explain why. Good social media marketing means getting up close and personal not just...

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  • Taking UGC Further: 3 Key Takeaways from Destination BC

    Taking UGC Further: 3 Key Takeaways from Destination BC

    Destination British Columbia is one of the largest and most respected DMOs in the tourism industry and a perfect example of using UGC for tourism. For good reason too — backed with a following of...

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  • How Visit Savannah Used Polls in Instagram Stories to Create an Audience-Directed Tourism Video

    How Visit Savannah Used Polls in Instagram Stories to Create an Audience-Directed Tourism Video

    Walking the streets of Savannah, Georgia can feel like taking a trip back in time. Its 22 unique squares are dotted with hundred-year-old statues and much older willow trees, its homes and...

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  • CrowdRiff joins Instagram Partner Program; one of the first travel-focused Creative Platform Partners

    CrowdRiff joins Instagram Partner Program; one of the first travel-focused Creative Platform Partners

    Today CrowdRiff, an AI-powered visual content marketing platform purpose-built for travel and tourism brands, announced it has been accepted into the Instagram Partner Program as a Creative...

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  • How to Create an Instagram Story Ad in Under 10 Minutes with CrowdRiff

    How to Create an Instagram Story Ad in Under 10 Minutes with CrowdRiff

    As of June 2018, Instagram Stories now has over 400 million daily active users! It’s no wonder many DMOs are now diving deeper into advertising on this channel.   Today’s marketing teams need to...

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  • 9 In-Depth Examples of Creative Facebook Ads from the Travel Industry

    9 In-Depth Examples of Creative Facebook Ads from the Travel Industry

    When was the last time you came across an ad on Facebook that really made you stop in your tracks? As a marketer, you take the time to strategize on how best to phrase this line of copy, which...

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