Social Media Marketing

Resources for social media marketing professionals working in travel and tourism.

  • How Resorts & Hotels Can Get Rights to UGC with CrowdRiff

    How Resorts & Hotels Can Get Rights to UGC with CrowdRiff

    Every day, resort and hotel guests are capturing and sharing authentic visuals of their experience. But how can brands actually get the rights to use these photos in their marketing?

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  • How Tour & Activity Operators of Any Size Can Use CrowdRiff

    How Tour & Activity Operators of Any Size Can Use CrowdRiff

    We’ve put together a list of 5 ways CrowdRiff can help tour operators use UGC to stand out from the competition—and sell more trips—in a growing and increasingly competitive market.

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  • How Travel & Tourism Brands Can Influence Visitors with User-Generated Content1:00:26

    How Travel & Tourism Brands Can Influence Visitors with User-Generated Content

    Join CrowdRiff and marketing expert, Jay Baer, as we explores how authentic user-generated visuals are changing the way travel brands market to their audience.

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  • User-Generated Content for Hotels & Resorts: 8 Top Examples

    User-Generated Content for Hotels & Resorts: 8 Top Examples

    Many of today’s top resort and hotel brands are already incorporating UGC in their marketing strategy; in their ads, on their websites, and on their social media. Here are our 8 favorite examples.

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  • 4 Ways CrowdRiff Can Help Airlines Stand Out With UGC

    4 Ways CrowdRiff Can Help Airlines Stand Out With UGC

    In a hypercompetitive market, it's more important than ever for airlines to stand out. But how? Here are 4 ways CrowdRiff can help you use UGC to build your brand and set your marketing apart.

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  • Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    An infographic for travel and tourism brands on best practices for acquiring rights to visitor photos, and using this user-generated content in your marketing.

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  • Webinar: Using UGC to Keep Up with Instagram Stories & Video Content

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  • How Visit Hendricks County Generated 62,500 Facebook Live Video Views with 105% Action Rate

    How Visit Hendricks County Generated 62,500 Facebook Live Video Views with 105% Action Rate

    In an effort to increase travel to Hendricks County over the holiday season, the DMO used Facebook Live videos to promote local shops as a holiday gift destination, and saw an action rate of 105%.

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  • 5 Ways to Foster User-Generated Content for Your Airline

    5 Ways to Foster User-Generated Content for Your Airline

    How do you get more guests posting photos of their journey with your airline? And how do you get them to tag you? Here are 5 proven best practices to foster more UGC for your airline.

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  • The Canadian Museum of Nature’s Traffic-Stopping Dinosaur Promotion

    The Canadian Museum of Nature’s Traffic-Stopping Dinosaur Promotion

    By tapping into social media trends to promote their upcoming exhibit, the Canadian Museum of Nature created a viral hit in their quest to attract the local and national adult population.

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  • 5 Ways to Foster More UGC at your Amusement Park

    5 Ways to Foster More UGC at your Amusement Park

    Repurposed visuals and social proof from visitors are your most powerful marketing assets. But how do you get amusement park visitors to post more photos to give you that amazing visual content?

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  • How Museums Can Use Instagram Stories

    How Museums Can Use Instagram Stories

    Today's most forward-thinking museums are using Instagram stories to promote exhibits, connect with their audience, and increase social engagement. Enjoy our ideas, examples, and tips in this post!

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  • A Travel Brand’s Guide to Building a Campaign Around Instagram Content

    A Travel Brand’s Guide to Building a Campaign Around Instagram Content

    Now more than ever, user-generated content is taking center stage in successful travel and tourism marketing campaigns. But what does it actually look like to build a campaign around relevant and...

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  • How Destinations Big and Small Can Gain Traction on Social Media

    How Destinations Big and Small Can Gain Traction on Social Media

    For any modern travel brand, promoting your hashtag and username is an essential part of building brand awareness and discovering rich and relevant content. But people need to know them to use...

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  • 5 Tips for Gathering Hyper-Relevant Social Content in the New World of Instagram

    5 Tips for Gathering Hyper-Relevant Social Content in the New World of Instagram

    To give social users more control over the content they post, and to further develop its business platform, Instagram has changed the way travel brands track content and interact with travelers on...

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  • How Tourism Brands Can Use Live Video

    How Tourism Brands Can Use Live Video

    Social networks keep introducing new ways to help brands connect with their audience through video. Live video in particular is a medium that’s steadily gaining popularity as brands use it to...

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  • 3 Things You Can Do Right Now to Surface Your Best Instagram Content

    3 Things You Can Do Right Now to Surface Your Best Instagram Content

    For travel brands, Instagram’s recent updates ushered in a new era of content tracking. The changes were largely made in the name of security and privacy, which we can all respect. The truth is,...

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  • 9 Cutting-Edge Visual Marketing Examples from California DMOs

    9 Cutting-Edge Visual Marketing Examples from California DMOs

    Download our eBook and get inspired by some of the most creative travel and tourism marketing from California. Look through a compilation of stunning visual marketing campaigns from California DMOs.

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  • 6 New Places to Use Social Photos and Videos in Your Destination Marketing

    6 New Places to Use Social Photos and Videos in Your Destination Marketing

    Social media is the perfect spot to showcase visual UGC (user-generated content) , but it’s not your only option! Sure, visual UGC works amazingly well on Instagram and your website, but there are...

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  • How Amusement Parks Can Get Rights to User-Generated Content

    How Amusement Parks Can Get Rights to User-Generated Content

    Aside from the park’s attractions – rides, games, shows and the like, there are few things amusement park visitors love more than sharing their experiences on social media. Whether it’s a Facebook...

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  • How Museums Can Get Rights to User-Generated Content

    How Museums Can Get Rights to User-Generated Content

    Every day, museum visitors are capturing and sharing photos and videos that showcase their experiences at your museum. Whether they’re sharing their personal connection to a piece, creating a...

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