User-Generated Content

What is UGC and why should you use it? Explore ways to leverage user-generated content in your marketing.

  • Requesting Rights to @Mentioned Instagram Content is Now Faster Than Ever

    Requesting Rights to @Mentioned Instagram Content is Now Faster Than Ever

    It's now faster and easier for travel brands to request the rights to @mentioned Instagram content with CrowdRiff's latest enhancement to the rights management process.

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  • Small But Mighty: How VisitGreenvilleSC Reached One Million Uses of Their Hashtag

    Small But Mighty: How VisitGreenvilleSC Reached One Million Uses of Their Hashtag

    How do you build a brand flaunting the uniqueness of a place that was once viewed no differently from the countless other cities it shares a name with?

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  • A Travel Brand’s Guide to Building a Campaign Around Instagram Content

    A Travel Brand’s Guide to Building a Campaign Around Instagram Content

    Now more than ever, user-generated content is taking center stage in successful travel and tourism marketing campaigns. But what does it actually look like to build a campaign around relevant and...

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  • What Makes an Appetizing Press Tour? How Choose Chicago Charmed a Toronto Food Writer

    What Makes an Appetizing Press Tour? How Choose Chicago Charmed a Toronto Food Writer

    From one influencer’s point of view, this is what made this particular press tour in Chicago a refreshingly enjoyable experience. Read more ⟶

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  • 11 Creative Digital Museum Campaigns

    11 Creative Digital Museum Campaigns

    Explores what museums are doing to create original and engaging digital experiences that attract and retain visitors.

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  • Why Newfoundland and Labrador Tourism’s UGC Campaign Is A Must-Watch For Tourism Marketers

    Why Newfoundland and Labrador Tourism’s UGC Campaign Is A Must-Watch For Tourism Marketers

    In addition to the friendliness of its locals, the province of Newfoundland and Labrador is known for its beautiful green landscapes and the icebergs you can spot off the coast. To help visitors...

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  • How Golden Isles CVB Attracts Tourists in Key Demographics with CrowdRiff and Simpleview

    How Golden Isles CVB Attracts Tourists in Key Demographics with CrowdRiff and Simpleview

    Growing up, Marcie Hunter wanted to share her hometown with the whole world. Fortunately, that’s now her job. As the marketing and communications manager of the Golden Isles Convention and...

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  • 6 New Places to Use Social Photos and Videos in Your Destination Marketing

    6 New Places to Use Social Photos and Videos in Your Destination Marketing

    Social media is the perfect spot to showcase visual UGC (user-generated content) , but it’s not your only option! Sure, visual UGC works amazingly well on Instagram and your website, but there are...

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  • Keeping Tourism Websites Relevant in 2019

    Keeping Tourism Websites Relevant in 2019

    Take a look into what tourism brands can do to create engaging web experiences that'll turn their websites into the go-to resource for any visitor in 2019.

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  • How Amusement Parks Can Get Rights to User-Generated Content

    How Amusement Parks Can Get Rights to User-Generated Content

    Aside from the park’s attractions – rides, games, shows and the like, there are few things amusement park visitors love more than sharing their experiences on social media. Whether it’s a Facebook...

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  • How Museums Can Get Rights to User-Generated Content

    How Museums Can Get Rights to User-Generated Content

    Every day, museum visitors are capturing and sharing photos and videos that showcase their experiences at your museum. Whether they’re sharing their personal connection to a piece, creating a...

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  • How to Easily Find On-Brand User-Generated Content from Social Media with CrowdRiff

    How to Easily Find On-Brand User-Generated Content from Social Media with CrowdRiff

    On Instagram alone, there are 95 million posts a day. For the modern tourism marketer, needless to say, it can be a major challenge trying to sift through the noise to find all the travel UGC you...

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  • A Guide to UGC for European Tourism Brands

    A Guide to UGC for European Tourism Brands

    Read a collection of stories from leading DMOs in Europe and around the world who are tapping into user-generated content.

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  • How Hornblower Niagara Cruises Built Their Visual Content Library48:15

    How Hornblower Niagara Cruises Built Their Visual Content Library

    Watch our webinar with Chelsey Harasym of Hornblower Niagara Cruises to learn how they built their visual content library and brought their marketing to life.

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  • Taking Advantage of User-Generated Content to Promote Your Attraction

    Taking Advantage of User-Generated Content to Promote Your Attraction

    User-generated content (or UGC) is any form of content created by consumers, and publicly available to consumers. Today, UGC takes the form of videos, blogs, discussion forum posts, digital...

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  • Why Destination Marketers Need to Keep Owned and User-Generated Visuals Together

    Why Destination Marketers Need to Keep Owned and User-Generated Visuals Together

    If you’re like most destination marketers, you use both owned content and user-generated content (UGC) in your marketing. As a quick refresher: Owned content includes the photos and videos that...

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  • The Essential Guide to User-Generated Content for Attractions

    The Essential Guide to User-Generated Content for Attractions

    Every day, people visiting your attraction are sharing their photos online. Learn how leading attractions like Dollywood are using this user-generated content (UGC) to drive ticket sales.

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  • 21 User-Generated Content Stats You Need To Know

    21 User-Generated Content Stats You Need To Know

    If you’ve ever checked out product reviews before buying something, or seen a friend’s post about their new favorite brand of shoes, you’ve been looking at user-generated content. With the rise of...

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  • 5 Must-Have Features of a Digital Asset Management System for Travel

    5 Must-Have Features of a Digital Asset Management System for Travel

    So you’re in the market for a new digital asset management (DAM) system for your travel brand. Your needs are unique, but what sets a regular DAM apart from one that’s best for a travel marketer?...

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  • Big Impact, Small Budget: How Visit Harrogate Uses UGC To Capture Tourism Interest from Events

    Big Impact, Small Budget: How Visit Harrogate Uses UGC To Capture Tourism Interest from Events

    Harrogate – a town in Northern England with a population of just under 160,000 – has recently become recognized as a key destination for cycling competitions. Playing host to the Union Cycliste...

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