User-Generated Content

What is UGC and why should you use it? Explore ways to leverage user-generated content in your marketing.

  • How Resorts & Hotels Can Get Rights to UGC with CrowdRiff

    How Resorts & Hotels Can Get Rights to UGC with CrowdRiff

    Every day, resort and hotel guests are capturing and sharing authentic visuals of their experience. But how can brands actually get the rights to use these photos in their marketing?

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  • How Tour & Activity Operators of Any Size Can Use CrowdRiff

    How Tour & Activity Operators of Any Size Can Use CrowdRiff

    We’ve put together a list of 5 ways CrowdRiff can help tour operators use UGC to stand out from the competition—and sell more trips—in a growing and increasingly competitive market.

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  • How Visit Savannah & Visit Tybee Use CrowdRiff to Build Websites Packed with UGC

    How Visit Savannah & Visit Tybee Use CrowdRiff to Build Websites Packed with UGC

    Visit Savannah & Visit Tybee are sister DMOs with beautiful, effective websites full of user-generated content. Check out our video to see how and why they use UGC, and how CrowdRiff helps them do so.

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  • How Travel & Tourism Brands Can Influence Visitors with User-Generated Content1:00:26

    How Travel & Tourism Brands Can Influence Visitors with User-Generated Content

    Join CrowdRiff and marketing expert, Jay Baer, as we explores how authentic user-generated visuals are changing the way travel brands market to their audience.

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  • User-Generated Content: The Ultimate Guide for Modern Marketers

    User-Generated Content: The Ultimate Guide for Modern Marketers

    User-generated content (or UGC for short) refers to any content that is created and shared by consumers or fans of a brand, about that brand. This includes social media posts, reviews and blog posts.

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  • Webinar: Using UGC to Keep Up with Instagram Stories & Video Content

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  • How To Do Cost-Effective Video Content Marketing

    How To Do Cost-Effective Video Content Marketing

    What is video content marketing? And how are travel and tourism brands achieving better results by using UGC in their video marketing strategy? Browse these examples for inspiration.

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  • The Complete Guide to User-Generated Content for Museums

    The Complete Guide to User-Generated Content for Museums

    How can museum marketers leverage UGC to promote exhibits, increase ticket sales, and stretch their marketing budget? In this free eBook, we share tactical strategies from 8 leading museums.

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  • The Complete Guide to User-Generated Content for Airlines

    The Complete Guide to User-Generated Content for Airlines

    Learn how to put traveler photos at the heart of your airline's marketing and bring more customers aboard.

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  • The Complete Guide to User-Generated Content for Travel & Tourism Brands

    The Complete Guide to User-Generated Content for Travel & Tourism Brands

    Read up on tactical ways you can incorporate UGC in your marketing, with innovative ideas and examples from destination marketing organizations, attractions, resorts, airlines, and more.

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  • User-Generated Content for Hotels & Resorts: 8 Top Examples

    User-Generated Content for Hotels & Resorts: 8 Top Examples

    Many of today’s top resort and hotel brands are already incorporating UGC in their marketing strategy; in their ads, on their websites, and on their social media. Here are our 8 favorite examples.

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  • 4 Ways CrowdRiff Can Help Airlines Stand Out With UGC

    4 Ways CrowdRiff Can Help Airlines Stand Out With UGC

    In a hypercompetitive market, it's more important than ever for airlines to stand out. But how? Here are 4 ways CrowdRiff can help you use UGC to build your brand and set your marketing apart.

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  • Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    An infographic for travel and tourism brands on best practices for acquiring rights to visitor photos, and using this user-generated content in your marketing.

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  • How to Turn Your Website into an Insider’s Guide44:27

    How to Turn Your Website into an Insider’s Guide

    Join Amrita Gurney and learn how DMOs can use their inside knowledge to turn their website into an "insider's guide", showcasing the best of their destination.

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  • 5 Ways to Foster User-Generated Content for Your Airline

    5 Ways to Foster User-Generated Content for Your Airline

    How do you get more guests posting photos of their journey with your airline? And how do you get them to tag you? Here are 5 proven best practices to foster more UGC for your airline.

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  • How CrowdRiff Can Help You Before You Overhaul Your Website

    How CrowdRiff Can Help You Before You Overhaul Your Website

    Is it worth it to update your website when you know a redesign might be in the works? We say yes! Check out 3 ways CrowdRiff can help you out before you undergo a website redesign.

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  • You Can Now Enrich the Visuals in Your Content Library with Google Locations

    You Can Now Enrich the Visuals in Your Content Library with Google Locations

    Our latest product enhancement allows you to enrich the photos and videos in your library and galleries by adding a Google location to every visual.

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  • How Resorts and Hotels can Harvest More UGC

    How Resorts and Hotels can Harvest More UGC

    UGC can be a game changer for your resort or hotel. But where does it come from, and how can you increase the flow of content, even during low season? Read CrowdRiff’s 5 handy tips on fostering UGC!

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  • The Complete Guide To UGC For Amusement Parks

    The Complete Guide To UGC For Amusement Parks

    Every day, visitors to amusement parks share photos and videos that showcase how much fun they're having. Read tactical ways you can make use of this user-generated content in your marketing.

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  • The Complete Guide to UGC for Resorts & Hotels

    The Complete Guide to UGC for Resorts & Hotels

    Every day, resort and hotel guests create and share countless photos and videos on social media. Discover tactical ways to incorporate this visual user-generated content in your marketing efforts.

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  • How CrowdRiff Helps You Diversify Your Marketing Visuals

    How CrowdRiff Helps You Diversify Your Marketing Visuals

    Diverse and engaging visuals are an essential part of ensuring your marketing is effective, inclusive, and targeted. Here are 3 ways CrowdRiff can help you with that.

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