User-Generated Content

What is UGC and why should you use it? Explore ways to leverage user-generated content in your marketing.

  • See How a DMO Uses UGC to Spread Tourism Traffic Throughout the Region

    See How a DMO Uses UGC to Spread Tourism Traffic Throughout the Region

    See how Lucerne Tourism is using UGC and CrowdRiff to promote lesser-known attractions, seasonal events, and the entire Lucerne—Lake Lucerne Region in off-peak periods.

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  • Here’s How a Destination Marketing Campaign Drove $11.5 Million in Hotel Revenue

    Here’s How a Destination Marketing Campaign Drove $11.5 Million in Hotel Revenue

    See how the Tennessee Department of Tourist Development drove over 120,000 website visits, 66 million impressions, and $11.5 million in hotel revenue with their "Kid Reviewed" campaign.

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  • Building Visual Marketing Campaigns for Travel and Tourism40:49

    Building Visual Marketing Campaigns for Travel and Tourism

    Watch this webinar to explore what goes into an effective visual marketing campaign for travel and tourism brands.

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  • How Explore Bothell Used CrowdRiff to Redesign Their Award-Winning Website

    How Explore Bothell Used CrowdRiff to Redesign Their Award-Winning Website

    See how DMO Explore Bothell used CrowdRiff to help redesign their website and increase average session duration by 91%, organic sessions by 37%, and new users by 30%.

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  • Beyond Brand Advocacy: How Visit Frisco Uses UGC to Promote Its City

    Beyond Brand Advocacy: How Visit Frisco Uses UGC to Promote Its City

    From influencer marketing to connecting with partners and promoting local area attractions, here are some of the ways we have found success with CrowdRiff and UGC.

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  • Why Destination Gold Coast Chose CrowdRiff As Their Visual Marketing Platform

    Why Destination Gold Coast Chose CrowdRiff As Their Visual Marketing Platform

    In this post, Destination Gold Coast talks about how CrowdRiff helps them get the rights to UGC and how they use that content in their marketing to encourage return visits.

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  • 3 Steps to Improve Your Paid Ad Conversions with UGC & CrowdRiff

    3 Steps to Improve Your Paid Ad Conversions with UGC & CrowdRiff

    As a travel marketer, how do you get your digital ads to stand out and ultimately drive clicks and conversions? Check out our 3 steps on how to use UGC in your ads to help improve conversions.

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  • From Offline to Digital: 3 Considerations for DMO Budgets This Year

    From Offline to Digital: 3 Considerations for DMO Budgets This Year

    Many DMOs are shifting budgets away from offline advertising to focus on digital. Here's what you need to know to arm yourself for success and defend your decisions in the upcoming DMO budget season.

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  • How CrowdRiff’s Analytics Help Travel & Tourism Brands Improve Their Marketing

    How CrowdRiff’s Analytics Help Travel & Tourism Brands Improve Their Marketing

    Strong analytics and performance metrics are key to any successful visual marketing strategy. Here are a few of the ways CrowdRiff's analytics help you make data-driven decisions about your visuals.

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  • How Do I Measure the Success of User Generated Content (UGC)?

    How Do I Measure the Success of User Generated Content (UGC)?

    Plenty of travel & tourism brands take advantage of user-generated content, but market leaders optimize the value of these assets by closely monitoring metrics and promoting the most effective ones.

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  • How Resorts & Hotels Can Get Rights to UGC with CrowdRiff

    How Resorts & Hotels Can Get Rights to UGC with CrowdRiff

    Every day, resort and hotel guests are capturing and sharing authentic visuals of their experience. But how can brands actually get the rights to use these photos in their marketing?

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  • How Tour & Activity Operators of Any Size Can Use CrowdRiff

    How Tour & Activity Operators of Any Size Can Use CrowdRiff

    We’ve put together a list of 5 ways CrowdRiff can help tour operators use UGC to stand out from the competition—and sell more trips—in a growing and increasingly competitive market.

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  • How Visit Savannah & Visit Tybee Use CrowdRiff to Build Websites Packed with UGC

    How Visit Savannah & Visit Tybee Use CrowdRiff to Build Websites Packed with UGC

    Visit Savannah & Visit Tybee are sister DMOs with beautiful, effective websites full of user-generated content. Check out our video to see how and why they use UGC, and how CrowdRiff helps them do so.

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  • How Travel & Tourism Brands Can Influence Visitors with User-Generated Content1:00:26

    How Travel & Tourism Brands Can Influence Visitors with User-Generated Content

    Listen in as CrowdRiff and marketing expert, Jay Baer, explore how authentic user-generated visuals are changing the way travel brands market to their audience.

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  • Using UGC to Keep Up with Instagram Stories and Video Content Webinar30:17

    Using UGC to Keep Up with Instagram Stories and Video Content Webinar

    Explore how user-generated content (UGC) can be repurposed into effective video marketing materials and Instagram Stories in this 60 minute webinar.

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  • User-Generated Content: The Ultimate Guide for Tourism Marketers

    User-Generated Content: The Ultimate Guide for Tourism Marketers

    User-generated content (or UGC for short) refers to any content that is created and shared by consumers or fans of a brand, about that brand. This includes social media posts, reviews and blog posts.

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  • How To Do Cost-Effective Video Content Marketing

    How To Do Cost-Effective Video Content Marketing

    What is video content marketing? And how are travel and tourism brands achieving better results by using UGC in their video marketing strategy? Browse these examples for inspiration.

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  • The Complete Guide to User-Generated Content for Museums

    The Complete Guide to User-Generated Content for Museums

    How can museum marketers leverage UGC to promote exhibits, increase ticket sales, and stretch their marketing budget? In this free eBook, we share tactical strategies from 8 leading museums.

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  • The Complete Guide to User-Generated Content for Airlines

    The Complete Guide to User-Generated Content for Airlines

    Learn how to put traveler photos at the heart of your airline's marketing and bring more customers aboard.

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  • The Complete Guide to User-Generated Content for Travel & Tourism Brands

    The Complete Guide to User-Generated Content for Travel & Tourism Brands

    Read up on tactical ways you can incorporate UGC in your marketing, with innovative ideas and examples from destination marketing organizations, attractions, resorts, airlines, and more.

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