Our latest visual marketing tactics, strategies and insights

Welcome to the CrowdRiff resource hub! Enjoy our articles, eBooks, and webinars, and find inspiration to bring your marketing to life.

  • How Travel & Tourism Brands Can Influence Visitors with User-Generated Content1:00:26

    How Travel & Tourism Brands Can Influence Visitors with User-Generated Content

    Join CrowdRiff and marketing expert, Jay Baer, as we explores how authentic user-generated visuals are changing the way travel brands market to their audience.

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  • 3 Ways CrowdRiff's New Mobile Galleries Are Designed For The Modern Traveler

    3 Ways CrowdRiff's New Mobile Galleries Are Designed For The Modern Traveler

    More than ever, travelers are using their phones to plan, purchase and schedule their travel. That's why we redesigned our mobile galleries to better support the modern traveler.

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  • The Complete Guide to User-Generated Content for Museums

    The Complete Guide to User-Generated Content for Museums

    How can museum marketers leverage UGC to promote exhibits, increase ticket sales, and stretch their marketing budget? In this free eBook, we share tactical strategies from 8 leading museums.

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  • The Complete Guide to User-Generated Content for Airlines

    The Complete Guide to User-Generated Content for Airlines

    Learn how to put traveler photos at the heart of your airline's marketing and bring more customers aboard.

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  • The Complete Guide to User-Generated Content for Travel & Tourism Brands

    The Complete Guide to User-Generated Content for Travel & Tourism Brands

    Read up on tactical ways you can incorporate UGC in your marketing, with innovative ideas and examples from destination marketing organizations, attractions, resorts, airlines, and more.

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  • Making Your Website an Insider's Guide to Your Destination

    Making Your Website an Insider's Guide to Your Destination

    Learn how DMOs can use inside knowledge of their destination to become the go-to resource for potential visitors.

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  • User-Generated Content for Hotels & Resorts: 8 Top Examples

    User-Generated Content for Hotels & Resorts: 8 Top Examples

    Many of today’s top resort and hotel brands are already incorporating UGC in their marketing strategy; in their ads, on their websites, and on their social media. Here are our 8 favorite examples.

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  • 4 Ways CrowdRiff Can Help Airlines Stand Out With UGC

    4 Ways CrowdRiff Can Help Airlines Stand Out With UGC

    In a hypercompetitive market, it's more important than ever for airlines to stand out. But how? Here are 4 ways CrowdRiff can help you use UGC to build your brand and set your marketing apart.

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  • Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    An infographic for travel and tourism brands on best practices for acquiring rights to visitor photos, and using this user-generated content in your marketing.

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  • CrowdRiff Named one of Canada’s Top 100 Small & Medium Employers

    CrowdRiff Named one of Canada’s Top 100 Small & Medium Employers

    CrowdRiff has been named one of Canada’s Top Small & Medium Employers for 2019 by Mediacorp Canada Inc.

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  • How Visit Hendricks County Generated 62,500 Facebook Live Video Views with 105% Action Rate

    How Visit Hendricks County Generated 62,500 Facebook Live Video Views with 105% Action Rate

    In an effort to increase travel to Hendricks County over the holiday season, the DMO used Facebook Live videos to promote local shops as a holiday gift destination, and saw an action rate of 105%.

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  • How to Turn Your Website into an Insider’s Guide44:27

    How to Turn Your Website into an Insider’s Guide

    Join Amrita Gurney and learn how DMOs can use their inside knowledge to turn their website into an "insider's guide", showcasing the best of their destination.

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  • 5 Ways to Foster User-Generated Content for Your Airline

    5 Ways to Foster User-Generated Content for Your Airline

    How do you get more guests posting photos of their journey with your airline? And how do you get them to tag you? Here are 5 proven best practices to foster more UGC for your airline.

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  • CrowdRiff's St. Felix Community Outreach Initiative

    CrowdRiff's St. Felix Community Outreach Initiative

    CrowdRiff's latest community outreach initiative is in partnership with The St. Felix Centre. It's important to us that we give back to our community in a way that aligns with our mission and values.

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  • 8 Examples of DMO Neighbourhood Pages

    8 Examples of DMO Neighbourhood Pages

    As your destination's expert, you know each neighbourhood, as well as what makes them special, but do your visitors? Get inspired by 8 DMOs with informative, beautiful neighbourhood web pages.

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  • How CrowdRiff Can Help You Before You Overhaul Your Website

    How CrowdRiff Can Help You Before You Overhaul Your Website

    Is it worth it to update your website when you know a redesign might be in the works? We say yes! Check out 3 ways CrowdRiff can help you out before you undergo a website redesign.

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  • You Can Now Enrich the Visuals in Your Content Library with Google Locations

    You Can Now Enrich the Visuals in Your Content Library with Google Locations

    Our latest product enhancement allows you to enrich the photos and videos in your library and galleries by adding a Google location to every visual.

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  • How Resorts and Hotels can Harvest More UGC

    How Resorts and Hotels can Harvest More UGC

    UGC can be a game changer for your resort or hotel. But where does it come from, and how can you increase the flow of content, even during low season? Read CrowdRiff’s 5 handy tips on fostering UGC!

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  • The Canadian Museum of Nature’s Traffic-Stopping Dinosaur Promotion

    The Canadian Museum of Nature’s Traffic-Stopping Dinosaur Promotion

    By tapping into social media trends to promote their upcoming exhibit, the Canadian Museum of Nature created a viral hit in their quest to attract the local and national adult population.

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  • The Complete Guide To UGC For Amusement Parks

    The Complete Guide To UGC For Amusement Parks

    Every day, visitors to amusement parks share photos and videos that showcase how much fun they're having. Read tactical ways you can make use of this user-generated content in your marketing.

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  • The Complete Guide to UGC for Resorts & Hotels

    The Complete Guide to UGC for Resorts & Hotels

    Every day, resort and hotel guests create and share countless photos and videos on social media. Discover tactical ways to incorporate this visual user-generated content in your marketing efforts.

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