CrowdRiff Blog

Welcome to the CrowdRiff blog! Read on for ideas, inspiration and updates from the CrowdRiff team.

  • How to Market A Theme Park: 4 Lessons From Disney

    How to Market A Theme Park: 4 Lessons From Disney

    Knowing how to market a theme park is not as effortless as Disney may make it seem. Here are 4 lessons we can learn from them.

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  • Airline Industry Trends: What Marketers Need To Know

    Airline Industry Trends: What Marketers Need To Know

    As a marketer, you need to be aware of these airline industry trends to better inspire, engage and attract and inspire passengers. Do it right, and the sky's the limit.

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  • Hotel Marketing: 10 Strategies To Inspire More Bookings

    Hotel Marketing: 10 Strategies To Inspire More Bookings

    We've put together a list of 10 proven hotel marketing strategies to help you stand out, improve brand awareness and increase direct bookings.

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  • The Top Questions Asked By Travel & Tourism Marketers

    The Top Questions Asked By Travel & Tourism Marketers

    We picked the top 50 questions asked by travel and tourism marketers, sourced answers from CrowdRiff marketers and customers, and put them together in one handy guide!

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  • CrowdRiff Reinvents the Travel Marketing Conference with SEE 2019

    CrowdRiff Reinvents the Travel Marketing Conference with SEE 2019

    CrowdRiff will host its inaugural travel marketing conference, SEE 2019, in Toronto, November 8-9, 2019

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  • Museum Marketing: Top Trends And Strategies for Success

    Museum Marketing: Top Trends And Strategies for Success

    Museums face a unique challenge in the digital age: how can they adapt their marketing strategy without losing sight of their mission?

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  • What Do The Best Museum Websites Have In Common?

    What Do The Best Museum Websites Have In Common?

    What are the elements of the best museum websites? From CTAs to compelling visuals, here is what digital marketers should know to improve the user experience, conversions and ticket sales today.

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  • 3 Ways CrowdRiff's New Mobile Galleries Are Designed For The Modern Traveler

    3 Ways CrowdRiff's New Mobile Galleries Are Designed For The Modern Traveler

    More than ever, travelers are using their phones to plan, purchase and schedule their travel. That's why we redesigned our mobile galleries to better support the modern traveler.

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  • Cultural Diversity In Museums: 5 Tactics for Inclusive Marketing

    Cultural Diversity In Museums: 5 Tactics for Inclusive Marketing

    There's no shortage of data showing a lack of cultural diversity in museums. From millennials to different ethnicities, here's how museums can use marketing to reach beyond traditional audiences.

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  • 10(ish) Questions with a CrowdRiffer: Kelly, Partnerships Manager

    10(ish) Questions with a CrowdRiffer: Kelly, Partnerships Manager

    Meet Kelly, our Partnerships Manager! Get to know Kelly more in our latest episode of 10(ish) Questions with a CrowdRiffer.

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  • User-Generated Content: The Ultimate Guide for Modern Marketers

    User-Generated Content: The Ultimate Guide for Modern Marketers

    User-generated content (or UGC for short) refers to any content that is created and shared by consumers or fans of a brand, about that brand. This includes social media posts, reviews and blog posts.

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  • 3 Strategies to Increase Museum Revenue with Visual Marketing

    3 Strategies to Increase Museum Revenue with Visual Marketing

    As many as 67% of consumers say that images are very important when making a purchasing decision; and that’s why a strong visual marketing strategy can help museums bring in more revenue.

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  • How To Do Video Content Marketing On A Budget (+Examples)

    How To Do Video Content Marketing On A Budget (+Examples)

    What is video content marketing? And how are travel and tourism brands achieving better results by using UGC in their video marketing strategy? Browse these examples for inspiration.

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  • CrowdRiff Sidekick: How Our Chrome Extension Helps You Save Time & Work Smarter

    CrowdRiff Sidekick: How Our Chrome Extension Helps You Save Time & Work Smarter

    Our handy Chrome extension, Sidekick, is a small but mighty tool that makes it easier for you to use your visuals anywhere you need them. Check out the 2 ways it helps you save time and work smarter.

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  • User-Generated Content for Hotels & Resorts: 8 Top Examples

    User-Generated Content for Hotels & Resorts: 8 Top Examples

    Many of today’s top resort and hotel brands are already incorporating UGC in their marketing strategy; in their ads, on their websites, and on their social media. Here are our 8 favorite examples.

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  • 4 Ways CrowdRiff Can Help Airlines Stand Out With UGC

    4 Ways CrowdRiff Can Help Airlines Stand Out With UGC

    In a hypercompetitive market, it's more important than ever for airlines to stand out. But how? Here are 4 ways CrowdRiff can help you use UGC to build your brand and set your marketing apart.

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  • A Day in the Life of a Destination Marketer: Beth Shumate (McKinney, Texas)

    A Day in the Life of a Destination Marketer: Beth Shumate (McKinney, Texas)

    Meet Beth, the Communications Manager for the McKinney CVB. She has watched the town become a popular tourism destination in Texas over the last 26 years, and loves sharing its story with visitors.

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  • Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    Requesting Rights to User-Generated Content: a Step-by-Step Guide for Travel Brands [Infographic]

    An infographic for travel and tourism brands on best practices for acquiring rights to visitor photos, and using this user-generated content in your marketing.

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  • CrowdRiff Named one of Canada’s Top 100 Small & Medium Employers

    CrowdRiff Named one of Canada’s Top 100 Small & Medium Employers

    CrowdRiff has been named one of Canada’s Top Small & Medium Employers for 2019 by Mediacorp Canada Inc.

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  • How Visit Hendricks County Generated 62,500 Facebook Live Video Views with 105% Action Rate

    How Visit Hendricks County Generated 62,500 Facebook Live Video Views with 105% Action Rate

    In an effort to increase travel to Hendricks County over the holiday season, the DMO used Facebook Live videos to promote local shops as a holiday gift destination, and saw an action rate of 105%.

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